Public Relations is important in the hospitality sector in order to maintain a good image. This is done firstly by providing good service and experience for your customers. Bad or lack of PR services in the hospitality sector can change a busy venue to an empty restaurant. This blog will look at how Amy's Baking Company gets rid of its customers by not using PR advice.
This video shows clips from a hospitality PR adviser Gordon Ramsey's kitchen nightmares in the episode where he tried and failed to help Amy's Baking Company with both their dining and PR issues.
It is clear that the owners of this restaurant go against all established PR advice and rules. These owners do not empathize with their customers and do not own up to their mistakes by at least apologising and doing something about their customers' complains.
Bad reviews and customer complains are issues one can deal with. It is feedback that you can put to good use, both by apologising and offering to do something about the bad meal or service.
Knowing the importance of PR in organisations and looking at the above video, do you think the hospitality industry would be a success if it did not apply or integrate PR in its practice? Will the restaurant owners in the video be able to continue with business successfully if they continue with their bad services and do not consider integrating PR?
I don't think any restaurant owner can make it without considering integrating PR because PRP knows the media and how it works they are also good at advising different organisations on how to run their business to keep customers happy at all times.
ReplyDeleteI agree with you Lerato, it is the PRP's work to make sure hospitality succeeds. Restaurant owners should start considering it.
DeleteSome organisations do not realise the importance of PRP to deal with clients and media. The worse thing about this situation is that the public already know how they treat their customers, so they wont be successul
ReplyDeleteI think it is high time they swallow their pride and start listening to the PRP's advice hey.
DeleteDefinately not the company wont be able to continue, this has created a very bad image for the company. How can people still go after they were treated badly, this business is gonna lose lot of customers.
ReplyDeleteThey already have, and will still lose more. Who would go back for bad service?
DeleteBad image calls for the intervention of a very good PRP o do damage control.I still say people should be well informed about the practice and functions of PR.
ReplyDeleteI agree, people should be well informed even before they get into business I think.
DeletePublic realtions practice is very important because it keeps the organisation in the light.
ReplyDeleteTrue, these restaurant owners should consider that, don't you think?
Deletein the hospitality industry there is no such thing as any publicity is good publicity, that is why a resort can not afford to bad reviews or unsatisfied customers because it is simply bad for their PR and truth is no one will go to a restuarant with bas reviews so my advice "hire a PR person"
ReplyDeleteViva to that Ms Mhlauli, hire a PR person. I agree with you, no one would want to go to a place knowing exactly that they will get bad service.
DeleteI think they do not have a good customer base.
ReplyDeleteAt all, on top of that they still chase their customers away.
DeleteThey definitely should get their cards right otherwise it is going to be real ugly than it is and they should consider a strategic plan action and PR.
ReplyDeleteOr else they should just close their restaurant if they are not willing to consider PR.
DeleteHOLA REAL TRUE PUBLIC RELATIONS IS VERY IMPORTANT IN EACH AN EVERY ORGANISATION.IT CAN MARKET YOUR ,CREATE PREFERENCE AND ADVISE ORGANISATION ON ISSUES.PR NEED TO BE TAKEN SERIOUSLY.
ReplyDeleteThat is what it is for, some people indeed need to learn and take it seriously. True Mr Mohlala.
DeleteI think bad customer relations really have a huge impact on the business as its own, because it leads to bad customer services and by negative word of mouth from the customer the business can lead to a failure. So its wise for businesses to consider their customers and their pr in all ways.
ReplyDeleteIt does, it might even leave the restaurant empty, customers are the ones who build the business.
ReplyDelete